1) Why did they chose mixed race couple?
They wanted to show us that Singapore also allows mixed race couple as Singapore is a multi racial country. This advertisement shows us that even a mixed race couple can get along well. They wanted to tell us to cherish your loved ones regardless of race and do not care what other people said about it.
2) Why did he only concentrate on the bad traits?
Even though he have some bad traits, she also love that about him. She wanted to tell everyone that even the bad traits can let you remember about them. She wanted us to know that not everyone is perfect. Everyone of us have our own habits and she enjoyed the bad habits of her husband as it tells her that he is still alive.
3) Do you think the advertisement is effective, to promote family value?
I think this advertisement is effective as it tells us to cherish your love ones even though they are not by your side any more. Even though her husband passed away, she did not say her prayers nor his good traits. She shared all the bad things about him and tell everyone that even her husband is imperfect. This does not mean that she don't care about her husband. Even though you cannot see him or her any more, they will still be by your side.
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